Ping Pong Balls & Massive Embarrassment

I wanted to share this because I think that the element of surprise is something we are missing. Being surprised, and I mean, a happy surprise, like a birthday party or special gift, or even a un-expected visit from a best friend, well, these moments are special.

How To Surprise For More Sales

Now, all that being said, you can use surprise tactics in your selling.

• Offer an un-expected DVD, PDF, or bonus with your next order. Deliver it digitally so people don’t have to wait for shipping. Slap that extra content out on the web for your visitors!
• Offer a free consultation to the next 5 people who order from you-in exchange for their testimonial about the un-expected gift.
• Just use your imagination-because I cannot think of anything else :

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Please let me know in the comments what you think about dividing your sales message for each audience that finds your products. After all, each person is different, the same shoe don’t fit all!

Thanks,

Lawton

On to the post….

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Posted by: Daniel Levis
July 30, 2008
Issue #470

DIVIDE & CONQUER

• How to jostle your way into hotly competitive, seemingly impenetrable traffic sources …
• How tackling a market “in detail” explodes your traffic and fattens your bottom line …
• Some fun examples to inspire your thinking …
• Plus more!

Dear Web Business-Builder,

Civilization is the result of abject terror.

Imagine our primordial forefathers and foremothers cowering in the shadows of the hostile environment of our early world.

Without the advantages of fangs, claws, fur, and sheer brute strength enjoyed by the saber-toothed tigers, mastodon and woolly mammoths who shared the planet, we must have felt utterly defenseless, exposed, and alone.

Doubtless we would have perished from the face of this Earth as a species had it not been for our remarkable ability to form groups and unite against the common enemies that surrounded us on all sides.

Only by banding together were we able to successfully defend against attack … hunt successfully … and leverage the great human invention — the division of labor.

Eventually, organized groupings of human beings came to dominate the world. And God said it was good.

There was just one problem …

Having become such a dominant force in the world, our natural enemies became scarce. And since humans need a steady supply, rival groups formed and began to rape and pillage one another.

Funny thing is, it wasn’t always the largest group who did the lion’s share of the raping and pillaging.

Very early in the history of warfare, shrewd military and political strategists understood the power of “divide et impera” — divide and conquer.

They discovered that by forcing the enemy to divide its forces and then dealing with those forces “in detail,” a small highly organized group could defeat a much larger one.

And so it is today, on the battlefield of traffic and conversion …

Yet few online marketers understand or appreciate this.

They send a single, solitary campaign out in to the marketing melee — attacking the tidal wave of traffic head on — full frontal. And then they wonder why it’s so darn hard to make a buck.

What should they be doing?

They should be employing the age old strategy of divide et impera, dividing the available pool of traffic into manageable chunks, and then writing customized sales copy to penetrate each one of those chunks individually.

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Posted by: Clayton Makepeace
July 3, 2008
Originally Posted On: August 8, 2005

How I Bagged $5 Million In Internet Sales In 5 Short Weeks

Dear Business-Builder,

It’s not getting any easier – is it?

If you’ve spent any time in the trenches of Internet marketing over the past few years, you know precisely what I’m talking about: Those out-of-the-park grand slams are fewer and farther between these days.

Once upon a time, you could just blast an offer – almost any offer – to your customer file or even ice-cold prospect names, then sit back and watch an avalanche of orders come pouring in.

The money was amazing: When one of my clients e-mailed a single note to his 35,000 customers back in the mid-1990s, he raked in $12 million in less than a week.

Ah … the GOOD old days!

Today, that client would kill to get those kinds of results. Like most Internet marketers today, he’s working harder and profiting less. Much less.

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