Killer Copywriting Tips from freelance copywriter Lawton Chiles. Get your marketing strategy off the ground with rock-solid advertising tip and tricks.
Don\’t get left behind in this recession. Learn the tricks you need NOW. It doesn\’t matter if you are looking for seo copy or website copy or even copy for a brochure or magazine style ad. The age-old techniques and tips I reveal here will dramatically improve your ROI for your marketing efforts as well as your total bottom line.
My friends, star marketers Alex Mandossian and Yanik Silver, recently paid me a compliment by calling me, “The world’s greatest living reason-why copywriter.”
I consider it such high praise because my mentor, David Ogilvy, was in my view the greatest reason-why copywriter of all time. In fact, when asked by a reporter if he was a strong proponent of “reason why” advertising, Ogilvy responded, “Is there any other kind?“
I wanted to share this because I think that the element of surprise is something we are missing. Being surprised, and I mean, a happy surprise, like a birthday party or special gift, or even a un-expected visit from a best friend, well, these moments are special.
How To Surprise For More Sales
Now, all that being said, you can use surprise tactics in your selling.
Offer an un-expected DVD, PDF, or bonus with your next order. Deliver it digitally so people don’t have to wait for shipping. Slap that extra content out on the web for your visitors!
Offer a free consultation to the next 5 people who order from you-in exchange for their testimonial about the un-expected gift.
Just use your imagination-because I cannot think of anything else :
If you’ve spent any time in the trenches of Internet marketing over the past few years, you know precisely what I’m talking about: Those out-of-the-park grand slams are fewer and farther between these days.
Once upon a time, you could just blast an offer – almost any offer – to your customer file or even ice-cold prospect names, then sit back and watch an avalanche of orders come pouring in.
The money was amazing: When one of my clients e-mailed a single note to his 35,000 customers back in the mid-1990s, he raked in $12 million in less than a week.
Ah … the GOOD old days!
Today, that client would kill to get those kinds of results. Like most Internet marketers today, he’s working harder and profiting less. Much less.
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Hello There! I'm Lawton Chiles and I am glad you made it to the site. Welcome to marketing tips,tricks and solutions for small-businesses, entrepreneurs,dreamers and marketers
