ChilesAdvertising-Web Marketing Copywriter
Killer Copywriting Tips from freelance copywriter Lawton Chiles. Get your marketing strategy off the ground with rock-solid advertising tip and tricks. Don\’t get left behind in this recession. Learn the tricks you need NOW. It doesn\’t matter if you are looking for seo copy or website copy or even copy for a brochure or magazine style ad. The age-old techniques and tips I reveal here will dramatically improve your ROI for your marketing efforts as well as your total bottom line.
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Here are a few books to get you going… [click to continue...]
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Do you send out a lot of e-mail marketing to your customers? If not, you should.
Sure there are a few reasons to do it- one, it’s fast, and two, e-mail is a dirt-cheap way to test ideas, ad formats, headlines and so on…
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I’ve decided to put pen to paper and come up with a series of solutions to the common advertising and marketing problems I see almost every day.
The first part will be on writing dynamite, effective headlines that dazzle your prospect and instantly force him or her to pay attention to your words…
The Sneaky, Secret, Little Known Headline
Here are a few words you can put at the beginning of a headline to almost instantly attract your prospect. Cool, huh? Let’s use some tips from previous headlines. See if you can guess what I am using…
“5 Sneaky Tricks Doctors Use To Force Surgery On You”
“Give Me Five Minutes, and These 11 Stock Secrets Are Yours”
“Five Reasons Why Builders Are Now Using Steel Instead of Wood”
“10 Little Known Ways Advil Is Helping War Veterans”
I hope you get the basic idea of the book- that it will be PACKED with hard-hitting advertising solutions and marketing know-how.
It’s like a small Yellow Pages of advertising 
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Michael Cheney goes through website marketing, copy, using testimonials, the power of stats and hard numbers as selling points, and much more.
Enjoy!
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As I work with companies, people and their image, and the copy that represents them, the importance of story keeps coming back to me like a broken boomerang.
Something is wrong with our companies.
Something is wrong with what we say.
Something is wrong with our stories.
We aren’t creating stories that are unexpected
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