I stayed up late watching the finale of Lost…
6 whole years of questions that (sort of) got answered.
Writing great content and advertising
copy can be like that…
…Whether it’s on Facebook, your
blog, Twitter, or in a video,
what you say matters…a lot…
But really, it’s what is IMPLIED
that really matters more…
What people BELIEVE
that you mean, matters more than
what you actually say.
It can be a look, a stare,
a expression…it can also
be your tone…all of these things matter
a great deal.
Mean what you say. And say what you mean.
And then let the audience decide what to do
based on the information you gave them.
Need a great headline-starter?
Just grab one from USATODAY.com
Don’t steal it! Just use it
as a frame, a subject that your
audience is likely thinking
about right now…
…Just like LOST 
Get it?
Lawton
photo by http://www.flickr.com/photos/notsogoodphotography/
