Bob left your website.
Wham. You lose a sale.
But how did it happen?
Let’s go back in time…
Bob is visiting your website. 1 second goes by. Two seconds. 15 seconds. Then…Bob is gone. Do you know why he left your site?
Let’s talk about some of the reasons Bob might have thought that your site was not where he wanted to be, and even worse, not where he wanted to buy.
1. You are not capturing their attention, curiosity, or interest.
In their book Ideas That Stick, Chip and Dan Heath talk about why some ideas succeed and others fail. Usually, there are a few factors that successful, money-making companies have in place that the ones that bomb do not. Usually the first step is to capture the audience’s attention and interest.
But how do YOU do this?
You are not a Fortune 500 company. You are not a multi-gazillionaire, able to hand ads, e-mail copy, and website maintenance over to Ogilvy & Mather or some fancy ad company. You are just you and maybe a few employees, running on a dreams and passions. Take a deep breath though- you can do this!
It’s really not as hard as people make it out to be. It is all about understanding psychology, why people buy the things that they buy-and taking action on that data. If I can do it, you can do it.
Ready?
So, if you are doing advertising on your website, trying to sell products on touring the Grand Canyon, let’s say. What do you think your customers might want? Maybe they want to know what to do when they get to the Canyon. Maybe they want to see some video highlighting the Canyon, and all the fun things you can do with the family there. Perhaps their interest would be ignited by building some trust and giving them a free ebook or all the things they need to do to A, get to the Grand Canyon, B, stay at the Grand Canyon, and C, what to do once they get to the Grand Canyon.
People want solutions not just boring data. Give them an inspired video message or put audio on your website using Audio Generator.
Take action using these steps and you can’t be far off. Think about them and what they would want to experience in order to buy from you.
Another great way to capture their curiosity is to put some interesting fact up there, as GrandCanyon.com does in their opening video. Something like the average person spends 8 hours researching their Grand Canyon vacation. That is insane! What if the headline was.
“The Average Parent Spends 2 Days Researching The Grand Canyon Vacation.
We’ve Cut That Down To 90 Minutes. Get Our Video Below!”
See how that transforms the entire annoying experience into a benefit that they really can relate and understand?
Tomorrow I’ll show you now the next steps in order to understand your audience. Let us visit some Grand Canyon travel forums in order to get some more data.
What about you? What ideas do you think would be useful in keeping people on our sites longer?
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