What does consistency do to the brand?
How have we killed the notion that being individual was cool, hip, and probably made you more sales?
I mean, it’s not all Starbuck’s fault, right? There were plenty of chains, and cookie-cutter stores to go to before Starbucks. But the real reason I think that Starbucks has killed the individual store is that they just tried so darn hard to make everything the same, to kill the coolness of any individual style, to not have anything out of place.
photo credit: aubreyarenas | phtgrphr
Heck, you cannot even get ( and correct me if I am wrong here) different flavors at each store! That would be a huge selling point for the java-giant, but noooo. I mean, imagine if you had to go to a certain store to get a certain drink that only your barista could make.
Annoying or amazing?
photo credit: Thomas Rockstar
I think it would be fantastic, because each store could have unique and wonderful traits that no other store had. Therefore, it really could be your Starbucks.
I also think it would make more money if it were a little more relaxed.
I want to know what you think, though. How can they turn this around? What would you do if you were running Starbucks?
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