New! My Advertising Book Is Forthcoming

February 12, 2008 · Filed Under Lawton Chiles Book · Comment 

I’ve decided to put pen to paper and come up with a series of solutions to the common advertising and marketing problems I see almost every day.

The first part will be on writing dynamite, effective headlines that dazzle your prospect and instantly force him or her to pay attention to your words…

are you wriitng effective headlines

                 photo by Nicholas T

The Sneaky, Secret, Little Known Headline
Here are a few words you can put at the beginning of a headline to almost instantly attract your prospect. Cool, huh? Let’s use some tips from previous headlines. See if you can guess what I am using…

“5 Sneaky Tricks Doctors Use To Force Surgery On You”

“Give Me Five Minutes, and These 11 Stock Secrets Are Yours”

“Five Reasons Why Builders Are Now Using Steel Instead of Wood”

“10 Little Known Ways Advil Is Helping War Veterans”

 

I hope you get the basic idea of the book- that it will be PACKED with hard-hitting advertising solutions and marketing know-how.

 

It’s like a small Yellow Pages of advertising :)

 

 

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