How To Become A Great Graphic Designer (Or Hire One) In 3 Easy Steps…

 

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Posted by: Clayton Makepeace 
July 17, 2008 
Originally Posted On: August 22, 2005

Direct Response Graphic Design 101

  • The 3 Types of Graphic Designers – And The ONLY One You Ever Want to Hire …
  • How to Become A GREAT Designer In 3 Easy Steps …
  • The 2 Simple Things A Designer Must Do To Create Bigger Winners, More Often …
  • 4 Graphics Secrets for Generating Maximum Attention-Getting Power …
  • 10 Design Strategies for Getting Your Promotions READ and responded to …
  • And More!

Dear Business-Builder,

This issue of THE TOTAL PACKAGE will make everybody money – including you!

If you’re a business owner, marketing pro or copywriter, good graphic design is absolutely essential to producing peak response to your sales promotions. I’ve seen poor design cut sales by half or even more. Conversely, I’ve seen stronger graphic design bump response by 20% or even more.

If you’re a designer, reading this may be the most important fifteen minutes of your career. Because I’m going to tell you what’s what. If you can follow some simple guidelines, you’ll be booked solid. I’ll probably be the first in line to hire you!

First, a quick disclaimer …

I am NOT an “anti-artite!”

Please forgive me if anything I’m about to say offends you. Despite what you may think, I really like most of the graphics people I’ve worked with.

I helped put two kids through art school.

Some of my best friends – Ed Elliott, Rob Davis, Larry Owen and Brian Wilson, for example – are designers.

I even gave my blessing when my daughter married an artist.

But we’ve got to talk. Because sometimes, you guys drive me nuts. Much of what I see in first draft art – and a LOT of what I see on the Internet and in the mail – is abysmal.

And the fact is, if I get one more graphics draft with the same old blunders in it, my head’s going to explode.

So please – have a seat … you’re about to get your advanced degree – from The Makepeace School of Art and Design …

 

 

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Mad Scientist Blends IPhone 3G In Blender-Dazzles Customers

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Please leave a comment after the video.

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Who Is Frank Kern And Why Am I Making Money For Him?

Day 28 :: Bundled
Creative Commons License photo credit: Meredith_Farmer

Frank Kern is a crazy surfer dude who is also a killer marketing ninja Read more

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The Craigslist Guide To Writing Ultra-Effective Headlines

Man With Mustache Seeks Love
Creative Commons License photo credit: Niemster

This. Is. Awesome.

This is a collection of the Best Of from Craigslist, an online classifieds site that is very popular online.

These are headlines that are hilarious and I guess, real. Warning, some are not very nice or modest, and I would not recommend opening this stuff. But, it is a great place to get headline ideas.

Here are a few for you that I liked:

Free Tractor Tire! Yeah, a TRACTOR TIRE!

Rant: Person with a wooden leg that lives above me.

KERMIT SEEKS PIGGY

FREE: Giant Lawn Ornament

Firewood - good well seasoned and lots of it

Awesome handstitched rug made from ex’s fave shirts.

Take my bees, Please

FREE TIME MACHINE

Enjoy!

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They Laughed When I Sucker-Punched Google. But When They Saw My Results…

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Creative Commons License photo credit: striatic

That’s right. YOU can sucker-punch the tar out of Google too.

Wouldn’t that feel…great?

Let’s do it!

Yes, that’s right. We only need to start using YouTube.

How to Survive (and Yes, Even Thrive) Using YouTube

What’s that you say?

Youtube is “the stupid-videos site”? Yes, it can be. But, that doesn’t change the fact that everyone seems to be using it to build huge brand loyalty, marketing audiences, and killer back-end sales.

Everyone except you.

Here’s what you are missing.

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