How To Become A Great Graphic Designer (Or Hire One) In 3 Easy Steps…

 

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Posted by: Clayton Makepeace 
July 17, 2008 
Originally Posted On: August 22, 2005

Direct Response Graphic Design 101

  • The 3 Types of Graphic Designers – And The ONLY One You Ever Want to Hire …
  • How to Become A GREAT Designer In 3 Easy Steps …
  • The 2 Simple Things A Designer Must Do To Create Bigger Winners, More Often …
  • 4 Graphics Secrets for Generating Maximum Attention-Getting Power …
  • 10 Design Strategies for Getting Your Promotions READ and responded to …
  • And More!

Dear Business-Builder,

This issue of THE TOTAL PACKAGE will make everybody money – including you!

If you’re a business owner, marketing pro or copywriter, good graphic design is absolutely essential to producing peak response to your sales promotions. I’ve seen poor design cut sales by half or even more. Conversely, I’ve seen stronger graphic design bump response by 20% or even more.

If you’re a designer, reading this may be the most important fifteen minutes of your career. Because I’m going to tell you what’s what. If you can follow some simple guidelines, you’ll be booked solid. I’ll probably be the first in line to hire you!

First, a quick disclaimer …

I am NOT an “anti-artite!”

Please forgive me if anything I’m about to say offends you. Despite what you may think, I really like most of the graphics people I’ve worked with.

I helped put two kids through art school.

Some of my best friends – Ed Elliott, Rob Davis, Larry Owen and Brian Wilson, for example – are designers.

I even gave my blessing when my daughter married an artist.

But we’ve got to talk. Because sometimes, you guys drive me nuts. Much of what I see in first draft art – and a LOT of what I see on the Internet and in the mail – is abysmal.

And the fact is, if I get one more graphics draft with the same old blunders in it, my head’s going to explode.

So please – have a seat … you’re about to get your advanced degree – from The Makepeace School of Art and Design …

 

 

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Free 13-Point Copy Inspection Makes Your Website Sell Like Crazy…

Posted By Daniel Lewis
March 26, 2008
Issue #382

Free 13-Point Copy Inspection Makes Your Website Sell Like Crazy…

“Success is neither magical or mysterious.
Success is the natural consequence of
consistently applying basic fundamentals.”
– Jim Rohn

Dear Web Business Builder,

A veteran pilot would never dream of taking off without going over his or her pre-flight check list. And neither should you before driving traffic to your sales page.

So in today’s issue of Web Marketing Advisor it’s back to basics, and a handy little checklist of copywriting essentials.

I invite you to print this page … grab a cup of what pleases ya … and work your way through the money pages on your most important campaigns …

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If You Are Not Using Articles To Boost Your Sales, You Should Be

Be seeing you
Creative Commons License photo credit: Olivander

Recently, I’ve been writing a slew of articles for clients. It has been very rewarding for me-getting to brush up on some subjects I know well, and learning a few new ones, like Forex Currency Trading :)

The following are a few examples…

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I Love The Way This Taught Me About The Marketing Subject



Chalk board - list, notes

Creative Commons License photo credit: greenhem

I suggest you watch the video and learn some  DIY techniques.

Video after the jump

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Stop! Before You Push That E-mail Button, Read This

May 7, 2008 · Filed Under Email and Web Copy, Marketing Advice and Tips, email · Comment 


Creative Commons License photo credit: Toni Blay

Rubik

Read Write Web posted a great post on how the time of day that you send out promotions, information, and content to your audience can effect your sales.

It’s a great read. Here’s a snippet:

between 1pm and 3pm PST (after lunch) or between 5pm and 7pm PST (after work) are the best times and Thursday is the best day. The worst time to post? Between 3 and 5 PM PST on the weekends - nobody cares. See the graphs below.

Get more information on the write time to send out promotions here

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