5 Easy Ways To Keep Your Customers Coming Back Again And Again

by mag3737

Customers and clients love to throw their weight around, at least that’s what they want you to think. The truth is a little murkier and more exciting than that. The following are 5 stellar reasons

I think building credibility and trust in your stores, whether that is online or off, is one of the biggest keys to success when it comes to selling a customer:

• Credibility and security. The online business owner’s website is her one means of instilling confidence in the buyer. Some ways to do this include:
- providing a physical address, telephone number, and email address
- displaying the VeriSign or other certification authority logo
- clearly communicating the website’s privacy policy
- publishing an “About Us” page that explains the company or business owner’s background, objectives and accomplishments

The latter was from a post on Let Me Advise, and I must say, I snipped the most important part for you, or at least the part that speaks to me. Dealing with my clients, I find the MAIN thing that they do not have in place is a strong authority and credibility angle.

Why is that important?

People Yearn To Trust Someone

People want to believe that there is someone who knows more than them and they are longing to throw their trust on you-if you have earned it.

Customers are seeking something to invest in, something to trust, someone to say, “i’ll follow you but you have to earn the right”.

This is where most companies and marketers fall off the customer wagon

They don’t build trust, authority and credibility.

And, then they, or you, lose money.

Five Ways To Keep Customers Buying

Don’t just say that you’ve been in business for X number of years- show them how that information is relevant.

1. Use Testimonials in your store or website- Gather friends, family and customers and ask them for a quick paragraph and picture for your store. Ask them about their experience. Did you save them x number of dollars or hours? Did you do a stellar job? Just ask them to speak their heart- even try to get it on video. This builds a TON of trust and cred in your favor.

2. Have a frequent-member card. This card doesn’t work for every industry, but you can have a punch card that a local print shop (or I can do it) can draw up and put into place where the customer buys 7 gets one half off or free. This keeps the frequency and trust going, the customer keeps coming back.

3. Have content on your website or store that is engaging: Print out a few articles from ezinearticles.com and put together an ebook to give your customers. As long as you give the full bio box to the poeple who wrot the articles, you can print them out and give them away as an ebook or report, in store or online. Let’s say you sold stock options. Find the best blogs and websites and put together The Top 25 Stock Websites You Don’t Know About. Give it away. Build trust.

4. Use statistics and facts. How many people have bought from you- and how often? Do you have awesome stats and facts about your industry, store or such? Share them with your customers- heck, write them up and tape them to your online store or real store. Top Crazy Facts About Dogs You Didn’t Know. Use your imagination.

5. Scan newspapers and magazines for quotes from reputable sources like CNN, NYTimes, WSJ, Forbes, Pet Journal, Vintage Guitar, etc. Find a magazine or website on your industry, spot a trend in your favor, and use it in your copy.

Ex: The New York Times says that buying a vintage guitar “could be a more solid investment than Florida real estate” -May 3,2008.

Get a few of those and see how your cred starts to build?

Rock on!

Lawton

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