From the monthly archives:

February 2008

An estimated 15% to 20% of people who receive gift cards NEVER redeem them!

by lawton chiles on February 29, 2008


Creative Commons License photo credit: Refracted Moments™

So, the moral of the story is- have a punch card or offer to give away gift cards at your store- chances are, you’ll be printing money in no time.

Oh, has  follow up to our last post, Is Success Hiding From You Too, there is a great fact about the guy who invented Karaoke…

The guy who invented the karaoke machine, Daisuke Inoue, couldn’t sing, couldn’t read music, and played the keyboards about as well as your average third-grader.

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Is Success Hiding From You Too?

by lawton chiles on February 29, 2008


Creative Commons License photo credit: Alex. L.

Creedence Clearwater Revival had seven songs hit #2 on the pop singles chart, but never scored a number one hit.

Everywhere I look, it seems that someone has more success, more acclaim, more accomplishments. Really, that’s not why I got into this business, copy-writing, but that is how quickly that kind of thinking can overtake you in a terrible way.

Take my industry for example: Ogilvy sold millions for Dove, Schweppes, Rolls-Royce and other companies. Hopkins had Schlitz Beer, and dozens of other success stories. Then there are the Internet millionaires…

Take real estate- Warren Buffet, computers, you’ve got Bill Gates and a host of others. The point is this- if you crave that kind of success, as we all do at some point, you are kind of missing the point.

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Happy Coffee Friday- New Newsletter Signup On The Right

by lawton chiles on February 29, 2008

 

See the groovy new sidebar? Great!

Sign up for the marketing newsletter for a weekly round up of things that don’t end up on the blog- guru’s, thieves and politicians are welcome to sign up too.

I mean, have you SEEN these e-mails that these guys send out from the campaign trail?

Shameful!

Happy Coffee Friday!

- Now, sign up.

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How To Use Google & Your Bookstore To Do Killer Target Market Research

by lawton chiles on February 28, 2008


Creative Commons License photo credit: Joshua Davis (articnomad)

 

 

I posted this awhile ago but wanted to make sure you saw it.

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JetBlue Uses Age-Old Copywriting Trick Of Social Proof To Boost Trust

by lawton chiles on February 28, 2008

Note to JetBlue: Your videos rock, but place them on the page one. Don’t hide them away. Auto-play the videos in a rotating player. Don’t hide them on a seperate page!


Creative Commons License photo credit: mil8

And…it works!

http://www.jetblue.com/experience/ 

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