The Simple Solution To Getting Attention In Your Ads

by Lawton Chiles on May 24, 2013

NEW TRAINING: Here’s what you MUST DO the second your reader starts reading your ad. If not, you are dead in the water.http://chilesadvertising.com/selling 

On This Live Webinar, You Will Discover…(Includes LIVE EXAMPLES!)

•Here’s the EASIEST WAY to PERSUADE your audience to buy more products from you.

•Quick ways to grab attention fast–all the way until you ask for the order…

•How to “grease” your sales letters and ads so they read all the way to the order button.

•UNIQUE: New method paints pleasing pictures of the outcome your readers want from you…

I REALLY want you to be here for this. You can get all the details here. 

http://chilesadvertising.com/selling

I know that these live examples will transform the way you sell high-ticket items online. If you don’t know how to approach customers to sell them on your serivces, we’ll talk about that too.

It will be AWESOME. 

http://chilesadvertising.com/selling

It’s this Tuesday at 4PM EST which is 1PM Pacific. 

Who I’ve Worked With:

“I hired Lawton Chiles to do some marketing outsourcing for me, and was impressed with how hard he worked to make sure I was happy with the results. I’ve seen his writing too, and it’s darn good. Hire him, you won’t regret it, man.“- Frank Kern, World’s Highest Paid Direct Response Marketer.

“Lawton took our copy and worked his magic, making it a lot more persuasive. And not only more persuasive, but our USP is now perfectly clear, leaving no question (or objection) in the mind of our target audience.

We highly recommend using Lawton!”

Chad Tackett & Kim Lyons (Former trainer on The Biggest Loser TV show), Co-Founders, FasTracktoFatLoss.com “

“Lawton provides market leadership with his practice in writing copy for marketers and advertisers. His relentless market research and his ability to synthesize this information into action for his clients is one of several edges Lawton has over other writers. He practices what he preaches, and delivers quality content for his clients. I recommend him for your advertising and marketing copy needs.”
Chris Brogan, Vice President, Strategy & Technology, CrossTechMedia

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The 22 rules of storytelling, according to Pixar

by Lawton Chiles on May 22, 2013

Just a snippet. This is GOLD! 

 

 

#4: Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___.

via The 22 rules of storytelling, according to Pixar.

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This is ALL about research–and time.

If you DO NOT have “time” to do research, then your product will suffer, your copy will be negatively effected, the whole bit. So, what should you do?

How can you do EFFECTIVE research for generating awesome content that your audience might actually read–and act on?

15 Tools For Generating Killer Content | Search Engine Journal.

 

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Either way, WordPress is the bigger long-term platform, I believe.

Tumblr is great for “another blog”, or picture-based blogs.

What’s your take?

“I think we’re at the cusp of understanding the ultimate value of web publishing platforms, particularly ones that work cross-domain, and while Yahoo’s all-cash deal by some metrics, like revenue, is very generous, I think it’s a tenth of the value that will be created in these platforms over the coming years,” wrote Mullenweg.

via WordPress’ Mullenweg Says 72,000 Blogs Imported From Tumblr in 1 Hour – Kara Swisher – Media – AllThingsD.

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If You Don’t Test…You Will Not Win

by Lawton Chiles on May 18, 2013

Email Signup Forms: 4 Things That Lead to Huge Success or Total Failure | Orbit Media.

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The Secret To Becoming A Better Writer Overnight

by Lawton Chiles on May 18, 2013

This is one of the easiest shortcuts to improving your sales…but few take the time to learn the discipline.

Please note–the punchier your writing, the more impact it makes on your reader. 

Long copy vs. short copy. Which is more effective?

This is an endlessly debating topic among writers, advertising execs and seasoned marketers. However your opinion, or feelings…getting to the point is worth it’s weight in gold. 

It’s not that hard. But are you going to LEARN how?

See the link below. 

My Secrets: How I Became a Prolific Writer and Learned to Get Beyond School Essays | LinkedIn.

And please leave your thoughts in the comments. 

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14 Steps to Hosting a Successful Webinar

by Lawton Chiles on May 18, 2013

I’m thinking of getting into doing webinars on content creation, persuasive and compelling copywriting tricks, and more.

Would that interset you–let me know in the comments. Here’s a quick tip on webinars from 14 Steps To Hosting a Successful Webinar. 

Shoot a one minute video to describe what people will learn in the webinar. You can house this on your website and/or blog, distribute it through the social networks, and use it in email marketing. Human beings are visual creatures. You’ll be amazed at how well this one thing works.

via 14 Steps to Hosting a Successful Webinar.

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Delivering Content Just Got Easier: Hands on with Hangouts, Google’s swipe at Facebook | Macworld

by Lawton Chiles

Google’s new Hangouts feature, which lets you video chat life with up to 10 participants -and also allows you to record the content so anyone can watch it later on YouTube–it’s fantastic. For marketers. For podcasters. For anyone DELIVERING content. Let’s cut to the chase: Google’s new Hangouts app is an over-the-top mobile messaging service in the [...]

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Six Ways to Get More Pinterest Followers | Blogging with Beth

by Lawton Chiles

2. Comment on pins posted by people who aren’t following you. Target some interesting people (especially ones who share your target audience) and comment on their pins. Comment with interesting discussion points or conversation starters, instead of just saying, “Nice image!” via Six Ways to Get More Pinterest Followers | Blogging with Beth.

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13 Timeless Lessons from the Father of Advertising | Copyblogger

by Lawton Chiles

Great man to learn from here.   In his years as an advertising executive and copywriter, Ogilvy created some of the world’s most successful and iconic marketing campaigns, including the legendary Man in the Hathaway Shirt, plus notable efforts for Schwepps, Rolls Royce, and the island of Puerto Rico among many others. via 13 Timeless [...]

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